If you run or work for a creative agency, do yourself a favor and click here. An extremely skimmable, but thorough report on the client/agency relationship, this report is divided into three sections and reveals a collective client perspective from 455 independent interviews.

“Clients are generally very critical of agencies that over claim [using ‘full-service’ terminology], preferring them to be honest about their core competencies.”

“More or less every agency claims to offer ‘digital’ but being a digital specialist is altogether different.”

“92% of clients ‘hate’ cold calls from agencies and new business companies.”

Download the full report here.