Anomaly is no stranger to press having heralded several “Agency of the Year” recognitions over the agency’s lifetime. But in case this name is unfamiliar, Anomaly is self-described as a “new model agency” with a sizable portion of their income generated from investments of both intellectual and financial capital between new products and agency-owned IP.

In an article by Tim Williams focused on agency positioning, Tim quotes Jason DeLand, Anomaly’s founding partner and global CEO, having said:

“It’s almost impossible to innovate your business model if you think you sell time.”

Furthering his point, Tim links Deland to a SlideShare Anomaly published in 2013. This presentation takes a direct path from why you should adjust your compensation model to what other models exist, listing the benefits of each. Spoiler alert, tracking time is not one of them. Slides 9-11 provide some humor to the topic, but tackle a very real conversation around the value of ideas – something DeLand is passionate about.