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Breaking The Agency Model”

This FutureVision release, from the magazine’s creator R/GA, is an in-depth read on marketing in the connected age. As the Letter from the Editor reads:

“If you’re an organization looking for a partner in this climate, you not only need help creating and delivering your brand’s message, you need help delivering on that message—to a world of consumers who demand more from the brands they choose to engage with. This often means completely rethinking and restructuring your business, which is not something storytelling alone can accomplish.” – Daniel Diez, CMO, R/GA 

Admittedly a lengthy read, but this release unpacks R/GA’s integrated agency model, current marketing industry trends, business transformation and how an agency of the future might look.

Read the full issue here.

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